Personal Styling Services
Regain your confidence with personal styling + coaching for women
I don’t just look at your body shape, size and colours. I help you uncover and develop your entire signature look with styling and coaching to help you feel authentic and confident, from the inside out.
The signature style strategy programme
The most comprehensive styling package that contains all my personal styling, coaching and support to help you develop a signature look that creates an unforgettable impression. My clients say this is a truly life-changing experience.
“Corporate Lawyer ”
Working with you, Joana, has been an absolute game changer for me both professionally and personally. I came to you with a fairly refined wardrobe already, but I felt something was missing. You didn’t just fill in the gaps, you understood my style personality on a deep level and helped me elevate what I had to a completely new level.
From the very beginning, you created outfits that were not only stylish and bold, but also authentic and incredibly wearable. I am amazed at how seen I feel – you managed to translate my unspoken style goals into looks that give me confidence and presence, even in a rather conservative corporate environment.
Your guidance helped me embrace bolder looks in the professional environment, experiment more confidently, and finally feel 100% like myself. Whether it was about creating a capsule wardrobe, navigating themed events, or asking the right questions about details like hairstyle, glasses, or lip color, you are always thoughtful, responsive, and spot-on with your suggestions and the one time I wasn’t 100% convinced, you came back with a perfect suggestion.
Beyond the styling expertise, I’ve truly enjoyed every moment of working with you. It was so much fun and efficient at the same time! I’m constantly surprised (in the best way!) by the creativity and precision you bring to every outfit you put together. I’m already looking forward to continuing our collaboration and can’t wait to see what’s next.
Thank you!
~ Charlotte – Germany ~
Style coaching
Curate a credible, authoritative look with an attention commanding wardrobe that has you stepping into your goals and ensures you never feel overlooked again.
Online Styling
All the magic of style coaching that you can access anywhere in the UK and Worldwide. Perfect for busy lifestyles or clients further afield from my Southampton and Hampshire location.
Style Subscriptions
Tailored styled outfits every month through my unique “The StyleHub” App – a digital wardrobe management tool that stops you having “nothing to wear” when it matters the most.
Style coaching & strategy
I have a wide range of style coaching and styling services in and around Southampton, Hampshire and the South, but my personal styling services can be accessed anywhere and are always tailored to your goals and lifestyle.
If you’re looking for complementing services (hairdressers, photographers, etc), I have a whole network of connections dedicated to elevating your personal & professional style so please get in touch for my top recommendations.
“ has saved me time, stress, and money”
Before working with Joana, my wardrobe felt cluttered and uninspiring—and with my demanding schedule, I didn’t have time to figure it out. I kept putting it off, assuming it would take more time than I had. In reality, this experience has saved me time, stress, and money. Joana helped me refine my style and bring order to my wardrobe, and that clarity has transformed how I show up. Whether I’m in meetings or speaking at conferences—often as one of the few women in the room—I now feel confident, polished, and fully aligned with the influence I want to project. My style reinforces my voice, and in my industry, that’s powerful. Joana has truly set the bar high. I felt supported, heard, and completely understood every step of the way.
~ D, Executive (Nuclear & Defence Engineering) ~