Online Styling services
Access one-to-one styling services from anywhere in the world
All my clients receive access to my exclusive style platform for the same in-depth support no matter where they are.
No matter where you are, you can access the same seamless support.
It’s easy to fall into the same clothes routine when life gets busy. But a packed schedule doesn’t have to get in the way of finding your perfect style. Although I’m based in UK, my styling services are designed to support women worldwide. From Europe to the Middle East, from North America to beyond – I work with clients across different countries, cultures and time zones.
“ has saved me time, stress, and money”
Before working with Joana, my wardrobe felt cluttered and uninspiring—and with my demanding schedule, I didn’t have time to figure it out. I kept putting it off, assuming it would take more time than I had. In reality, this experience has saved me time, stress, and money. Joana helped me refine my style and bring order to my wardrobe, and that clarity has transformed how I show up. Whether I’m in meetings or speaking at conferences—often as one of the few women in the room—I now feel confident, polished, and fully aligned with the influence I want to project. My style reinforces my voice, and in my industry, that’s powerful. Joana has truly set the bar high. I felt supported, heard, and completely understood every step of the way.
~ D, Executive (Nuclear & Defence Engineering) ~
The online style transformation
Your style is more than clothes, it’s the way you communicate your vision before even speak. I work with ambitious, forward-thinking women who are building careers, businesses and missions that matter.
If you feel your current style no longer reflects the woman you’re becoming (or the impact you want to make) this is where your transformation begins. Together we’ll create a wardrobe and presence that align with your goals, so you feel confident, visible and ready for every room you step into.
Through live virtual sessions, wardrobe management tools and ongoing style support, you’ll have everything you need to show up with clarity, confidence and ease – wherever you are in the world.
Step into your authority, influence and confidence anywhere in the world.
Visibility
A strategic style and image ensures you’re noticed for the right reasons. It positions you in a way that makes your talent, ideas, and presence impossible to overlook.
Confidence
Your image signals leadership and influence. Through strategic styling, you project credibility and command respect in every interaction; whether in meetings, presentations, or daily life.
Self-Discovery
Style strategy is about understanding who you are and how you want to be seen. By aligning your image with your inner vision, you uncover confidence, clarity, and authenticity in how you show up.
Recognition
Too often, talented women are overlooked, talked over, or feel invisible (especially in male-dominated or fast-paced environments). Strategic style and image ensures the way you show up aligns with your ideas and expertise, helping you be seen, heard, and valued for your contribution.
Credibility
Credibility comes from alignment: when what you say matches how you show up, people instantly trust and connect with you. Your presence needs to reinforce your expertise and intentions, so you’re consistently recognised as the expert and leader in your industry.
Empowerment
When your style and image are intentional, you feel capable, confident, and in control. Style has the power to influence your thoughts and actions, it’s a source of energy and motivation, helping you step into opportunities with strength and clarity.
“Corporate Lawyer ”
Working with you, Joana, has been an absolute game changer for me both professionally and personally. I came to you with a fairly refined wardrobe already, but I felt something was missing. You didn’t just fill in the gaps, you understood my style personality on a deep level and helped me elevate what I had to a completely new level.
From the very beginning, you created outfits that were not only stylish and bold, but also authentic and incredibly wearable. I am amazed at how seen I feel – you managed to translate my unspoken style goals into looks that give me confidence and presence, even in a rather conservative corporate environment.
Your guidance helped me embrace bolder looks in the professional environment, experiment more confidently, and finally feel 100% like myself. Whether it was about creating a capsule wardrobe, navigating themed events, or asking the right questions about details like hairstyle, glasses, or lip color, you are always thoughtful, responsive, and spot-on with your suggestions and the one time I wasn’t 100% convinced, you came back with a perfect suggestion.
Beyond the styling expertise, I’ve truly enjoyed every moment of working with you. It was so much fun and efficient at the same time! I’m constantly surprised (in the best way!) by the creativity and precision you bring to every outfit you put together. I’m already looking forward to continuing our collaboration and can’t wait to see what’s next.
Thank you!
~ Charlotte – Germany ~
Meet your style strategist
I’ve helped hundreds of ambitious women across the globe amplify their presence, align their image with their vision, and communicate confidence and authority through style. I’m passionate about helping women step into their full potential and be seen, heard, and recognised through my Style Strategy Method : a strategic approach to style, life coaching and communication that builds visibility, credibility, and influence, both online and offline.