From invisible to jaw-dropping style icon with Personal styling and coaching

Start showing up confidently with an effortless signature style to match your ambition.

Uncover your unique style and rediscover your confidence

Struggling to pick out feel-good outfits? Never know what to wear for the office, specially after Covid? Shopping a stress? Regardless of shape, size, age or lifestyle, you deserve to look and feel at your best! Together we’ll discover your signature look and style confidence so you can say goodbye to the confusion and frustration of deciding what to wear and what to buy. My all-inclusive, straightforward style packages have delivered jaw-dropping results and got my clients saying the same: ”I wish I had done this years ago”.

Don’t waste another day feeling stuck in a rut with your style.

Book your discovery call

“I took the full makeover package and it was worth every penny.”

Life-changing experience – truly! I took the full makeover package and it was worth every penny. Jo was extremely perceptive, calm and professional. I was completely at ease. This is not my usual experience with clothes shopping. I now feel confident and delighted about what I wear and what I buy because my fear of expensive mistakes has gone. Can’t thank you enough.

~ Adrienne Nemeth ~

Work with me

“Jo has really plugged into that vision”

When I first started working with Jo, she got me to build a vision board and decide exactly what I wanted out of my brand new wardrobe. I thought about future me and what she wanted. Over the months, I have come to trust that Jo has really plugged into that vision because she has pushed me out of my comfort zone. I would never have given a second glance to the boots she encouraged me to try yesterday – but when I tried them on and looked in the mirror – I saw how aligned they are to the version of me I was working towards on my vision board.

~ Davina Schoeman ~

“ really made me feel valued & important”

I signed up with Jo after an excellent & informative presentation she gave at my workplace. I’m so glad I did – in such a short space of time she’s helped me identify how I want to portray myself, educated me on the colours that best suit me and really elevated my image. For the first time in ages I’ve been thinking about what I want and she has been instrumental in driving that shift. The personal shopping trip was so great, the attention to detail, personalisation & effort Jo puts in really made me feel valued & important. The impact she’s had on my confidence in the workplace is amazing – I am so looking forward to continuing my journey & learning even more tips and tricks. She is a genuine person and incredibly attentive, and so supportive and knowledgeable.
~ Sarah M. ~

Meet the styling you confident founder

Over the years, I’ve worked with men and women from various backgrounds all seeking the same thing: STYLE CONFIDENCE! Regular personal styling didn’t fill the mindset gaps needed to create a fully authentic, confident look and feel so as a certified Style Coach™, I set up my own successful formula that combines elements from personal styling and life coaching to help you define your style identity and feel great in your own skin. Meet Joana

Ready to feel confident in your own personal style?

Book your discovery call