From overlooked to unforgettable with Personal styling and coaching

Start showing up powerfully with an effortless signature style to match your ambition.

Step into a look that speaks for itself

Feeling invisible in the workplace? Struggling to be seen or heard in a male-dominated industry? Can’t create a credible look that conveys the right message?

With me, you’ll define a signature look and style confidence that aligns with your ambition…whether you’re leading a team or aiming for that next promotion. Every part of my bespoke styling method is designed to create a fully authentic image that communicates your strengths and gets you seen and heard without saying a word!

My all-inclusive, straightforward style packages deliver jaw-dropping results that get my clients stepping into boardrooms and meetings with a credible, authoritative look that commands respect every time.

Don’t waste another day feeling invisible when you deserve to be taken seriously. 

Book your discovery call

“I took the full makeover package and it was worth every penny.”

Life-changing experience – truly! I took the full makeover package and it was worth every penny. Jo was extremely perceptive, calm and professional. I was completely at ease. This is not my usual experience with clothes shopping. I now feel confident and delighted about what I wear and what I buy because my fear of expensive mistakes has gone. Can’t thank you enough.

~ Adrienne Nemeth ~

Work with me

“Jo has really plugged into that vision”

When I first started working with Jo, she got me to build a vision board and decide exactly what I wanted out of my brand new wardrobe. I thought about future me and what she wanted. Over the months, I have come to trust that Jo has really plugged into that vision because she has pushed me out of my comfort zone. I would never have given a second glance to the boots she encouraged me to try yesterday – but when I tried them on and looked in the mirror – I saw how aligned they are to the version of me I was working towards on my vision board.

~ Davina Schoeman ~

“ really made me feel valued & important”

I signed up with Jo after an excellent & informative presentation she gave at my workplace. I’m so glad I did – in such a short space of time she’s helped me identify how I want to portray myself, educated me on the colours that best suit me and really elevated my image. For the first time in ages I’ve been thinking about what I want and she has been instrumental in driving that shift. The personal shopping trip was so great, the attention to detail, personalisation & effort Jo puts in really made me feel valued & important. The impact she’s had on my confidence in the workplace is amazing – I am so looking forward to continuing my journey & learning even more tips and tricks. She is a genuine person and incredibly attentive, and so supportive and knowledgeable.
~ Sarah M. ~

Meet the styling you confident founder

Over the years, I’ve worked with ambitious leaders in demanding fields, all seeking the same goal: STYLE CONFIDENCE! Traditional personal styling fell short of addressing the mindset shifts needed to create an authoritative, powerful presence, so as a certified Style Coach™, I developed my own unique formula that blends personal styling with life coaching to help you step into your potential with confidence and gain the recognition you deserve. Meet Joana

Ready to feel powerful in your own personal style?

Book your discovery call