Hi I’m Joana! My journey as a style coach has been an exciting adventure filled with incredible clients and unforgettable moments. It all began with a simple goal: to help women and men in business feel confident and empowered through the clothes they wear. As I started working with female leaders and professionals, I quickly realised the impact a polished, well-curated wardrobe can have on one’s presence and confidence.
From there, my styling services expanded, leading me to work with clients attending some of the most exclusive events around the world. I’ve had the pleasure of styling individuals for everything from corporate black-tie affairs to royal events at Windsor Castle & Buckingham Palace and even managing a wardrobe for a red-carpet appearance in L.A.
Every step of this journey has been about helping my clients step into their power, look the part, and feel amazing doing it. Whether you’re preparing for a big presentation, a glamorous event, or simply wanting to elevate your everyday style, I’m here to help you shine with confidence and ease.
Style expertise and experience
Before Style Coaching™, I spent years working for big brands like Karen Millen and GANT, perfecting my outfit building skills and seeing first hand the frustrations that come with shopping.
The Style Coaching Institute in London, gave me the skills to empower my clients to overcome their style struggles and improve their mindset. I now keep my styling expertise up-to-date with monthly masterclasses from the International Association of Style Coaches™.
Find the perfect styling experience for you
My approach is described as sympathetic, caring and reassuring and my sessions are always packed with simple-to-follow, practical and efficient tips.
I always tailor my styling packages to your individual lifestyle and challenges. Take a look at my styling services or get in touch to find out how I can help you become more style confident.
“Wish I'd known sooner”
My intro to Jo was through a competition where I was lucky enough to win a colour consultation….. little did I know this would open my eyes to a whole new way of looking at my wardrobe and how I would shop for clothes going forwards….. From understanding how colour can change the whole way I look and feel to what to look for when shopping. I have now worked with Jo for the last 12 months and I can honestly say my love of shopping has come back – this comes with a warning – I actually love it a bit too much again! My wardrobe has gone from far too much black to a mix of colour and items that can be mixed and matched – the options seem endless. I really cannot recommend enough, pick up the phone and book a session with Jo – I am convinced you will become hooked like I have – cannot believe I have reached the age of 50 and never knew of this service – wish I’d known sooner as I am sure my wardrobe would have been a lot different and money wasted on items often not worn could have been invested in Jo’s amazing service – THANK YOU SOOOOOO MUCH Jo it really has been an absolute joy learning from you & having you by my side on this journey xx
~ Melanie Griffins ~