The signature style transformation package
My clients say this is a truly life changing experience! The most comprehensive styling package that contains all my personal styling, coaching and support to help you develop a signature look that creates an unforgettable impression. Find out more
Style coaching in Southampton
I have a wide range of style coaching and styling services in and around Southampton, Hampshire and the South, but my personal styling services can be accessed anywhere and are always tailored to your goals and lifestyle. If you’re looking for complementing services (hairdressers, photographers, etc), I have a whole network of connections dedicated to elevating your personal & professional style so please get in touch for my top recommendations.
Personal Styling + coaching FOR WOMEN
Curate a credible, authoritative look with an attention commanding wardrobe that has you stepping into your goals and ensures you never feel overlooked again.
Find out morePersonal Styling + coaching for men
Break out of the black and beige brigade and learn how to dress for your ambition whilst sporting a striking and powerful image that leaves a lasting impression.
Find out moreOnline styling
All the magic of style coaching that you can access anywhere in the UK and Worldwide. Perfect for busy lifestyles or clients further afield from my Southampton and Hampshire location.
Find out moregift vouchers
Stuck for gift ideas? A personal styling experience is a fun and unique gift idea that’s sure to impress and leave your loved one smiling.
Find out more“The program completely changed the way I approach my wardrobe and my career”
As a Manager in the Ministry of Defence, I’ve spent two years navigating a male-dominated environment, often facing belittling and sexist behaviour that undermined my confidence. I realised that my style wasn’t reflecting the professional, capable leader I knew I could be, and that’s when I turned to the Style Transformation Program.
The program completely changed the way I approach my wardrobe and my career. I now get dressed with ease, confident that my style communicates that I mean business. This newfound confidence has significantly boosted my visibility—I’ve been headhunted for other roles and feel ready to pursue higher-grade positions. One standout moment was landing a permanent role during an interview, where my polished appearance undoubtedly played a part.
What impressed me most about the program was the incredible support and intuitive guidance from Joana. She made me feel empowered every step of the way, transforming style into a tool for success rather than a source of stress. I was initially hesitant, worrying that my role wasn’t “high-powered enough” or that I didn’t have the budget, but I couldn’t have been more wrong. This was the best investment I’ve made in myself.
Now, I stand out in meetings, am taken seriously, and have colleagues noticing my sharp, professional appearance. For any woman in leadership, especially in male-dominated industries, I cannot recommend this program enough. It’s not just about clothes; it’s about confidence, visibility, and owning your space as a leader.
~ Sarah, Manager (Ministry of Defence) ~