The Style Strategy Community
Become the woman who is recognised before she even speaks.
By now you probably learned that you can be very good at what you do and still be overlooked.
Many women are leading teams, running businesses or holding senior roles, yet they walk into meetings and are not immediately recognised as the authority in the room.
Not because they lack expertise, but because no one teaches them how perception works. Things like:
Where you sit in a meeting.
How you enter a room.
What your body language communicates.
Whether your style supports the level you operate at.
Most people go through their careers without realising these things can completely shift how they are perceived. This community is about becoming more aware of that. Not to overthink every move, but to be a bit more strategic about how you show up.
About The Style Strategy™ Community
The Style Strategy™ Community is a space for women who want to be more intentional about how they show up professionally. Not by becoming louder or more performative, but by understanding how small things style, presence, behaviour influence how others read us.
This is a space to learn about those things, talk about real situations, and share experiences with other women navigating similar rooms. And it all happens outside social media.
The community is launching Autumn 2026, become a founder:
Join The Style Strategy™ Community
£96 per month or £960/Year (get 2 months free)
You can cancel at any time. If you cancel, your access continues until the end of your current membership period.
You’ll have access to
- Short trainings on style strategy™ and professional presence
- Conversations about visual communication and body language
- Real examples of situations like meetings, networking and presentations
- Monthly discussions and challenges
- A community of women who are also working on their visibility
“She’s so lovely, and makes everything fun”
I have been seeing Jo for just over a year now (and despite Covid) she has been the most wonderful person to help me on my style journey. As someone who has always lacked self confidence and hides under baggy clothes, or ones that are two sizes too big! Jo has taken the time to help me understand the colours, shapes and styles that suit me, and pushed me out of my comfort zone when it comes to an outfit. I still have a way to go, but am definitely loving the experience and highly recommend Jo to anyone wanting to find out more about what suits them, how to wear items you are too afraid to try – she’s your girl! Plus… it helps that she’s so lovely, and makes everything fun!
Inside the style Strategy™ community
Masterclasses and Expert sessions
Learn practical strategies on topics such as:
- Professional presence and body language
- Strategic seating and positioning in meetings
- Visual authority through wardrobe and styling
- Behavioural cues that influence how others respond to you
Resources to support your Visibility
Practical guides and tools you can implement immediately, including:
- Style strategy frameworks
- Visual communication tools
- Meeting and presence strategies
- Confidence and perception techniques
A Friendly and supportive community
You will be surrounded by women who understand what it means to:
- Navigate male-dominated spaces
- Lead with quiet authority
- Refine their presence intentionally
Is The Style Strategy™ Community for you?
This is for you if:
- You want to be more intentional about how you show up, not just professionally, but in general.
- You’re curious about how your personal style and visual communication influence the way people perceive you.
- You want to become more aware of what you communicate the moment you walk into a room.
- You’d like to learn simple ways to create more impact through what you wear, without overcomplicating it.
- You enjoy learning practical tips you can apply in everyday situations.
- You value hearing different perspectives and experiences from other women.
- You’re open to thinking a bit more strategically about how you present yourself and how that shapes the way others respond to you.
This is not for you if:
You’re looking for very personalised, one-to-one support.
The Strategy Suite is a community space with shared conversations, masterclasses and training videos. There may be opportunities to book one-to-one sessions with me at a member rate, but that isn’t the main focus here.
You want deep, bespoke work focused entirely on you.
My Style Strategy™ programmes are designed for that. Those are more in-depth and tailored to your personal and professional goals, your positioning and the environments you operate in.
The Strategy Suite is different. It’s about learning and exchanging ideas within a community.
You’re not interested in engaging with a community.
A big part of this space is the conversations between members. The idea is to create a place where women can share experiences, ask questions and realise they are not the only ones navigating certain challenges.
For many women, especially those working in male-dominated environments, it can be incredibly valuable to hear from others who understand those situations.
If you prefer to learn entirely on your own without interaction, this space may not feel like the right fit.
About Joana, Style and Communication Strategist
Over the years, I’ve worked with ambitious leaders in demanding fields, all seeking to be seen, heard and recognised for their potential! Traditional personal styling fell short of addressing the mindset shifts needed to create an authoritative, powerful presence, so as a certified Style Coach™, I developed my own unique formula that blends personal styling with life coaching and Visual Communication to help you step into your potential with confidence and gain the recognition you deserve.
Frequently Asked Questions
- Is this just about fashion?
No. Style is part of it, but the bigger focus is professional presence and how you’re perceived. I aim to cover a range of topics to help you become more aware of how you can leverage your Style and Visual Communication to further your goals.
- Is the community just for corporate women?
No. Women from different industries are welcome: corporate, business owners, consultants, creatives.
- Can I cancel my membership?
Yes. You can cancel at any time. Your access will continue until the end of your current billing period.
- I’m not a current client – can I still join?
Of course! This community is open to any woman who wants to feel supported in her style journey.
- What is your refund policy?
Due to the digital nature of this membership and the live support and training I offer, I do not offer refunds. Monthly memberships can be cancelled anytime from your membership portal.