Client portfolio
What results my clients have seen from the personal styling experience
(Some names have been altered to keep anonymity)
Over the years, I’ve helped my clients look better and feel more confident about their style from Mid-management to C-suite, women from male-dominated industries, to 6-figure entrepreneurs. But I don’t just work with corporate women. Here are examples of clients that have benefited from my style strategy.
Managing Director – EA Inclusion
Challenges: Major lifestyle changes knocked Kate’s sense of style and confidence. As a Managing Director in front of demanding audiences, she needed a presence that commanded credibility while staying approachable.
Results and wins:
- Commands credibility and trust the moment she walks into a room
- Rebuilt her confidence to dress for herself again
- Capsule wardrobes have cut waste and decision fatigue
- Consistent, unprompted compliments on her renewed confidence
UK Site Manager – Oil & Energy Sector
Challenges: As the face of supply chain at her site, in a male-dominated industry that only recognised one type of leader, Sarah needed to be seen and heard as the expert she already was.
Results and wins:
- Steps into every meeting with confidence, no longer second-guessing what to wear
- Secured face-to-face endorsement from a regional manager after a nerve-racking interaction
- Feels empowered to push back and negotiate the roles she actually wants
- Set far more ambitious career targets, both within her company and geographically
- Colleagues and superiors now perceive her differently
Solution Architect – Global Technology Sector
Challenges: A confident, capable leader whose presence didn’t yet match her ability; unsure how to dress for the woman and the career she’d become, or how to walk into a room and be taken seriously from the outset.
Results and wins:
- A sideways promotion into a more senior role
- Invited as a panel speaker and recognised with an industry aware
- Selected from 20 candidates to interview her company’s CEO
Senior HR Advisor – Law Firm
Challenges: Suddenly more visible after her firm’s acquisition, and relied on by others for steadiness, Jane needed her outward presence to catch up with everything she already was underneath.
Results and wins:
- Confidence has become her everyday norm, not an occasional win
- Dresses with excitement rather than obligation
- Far less comparing herself to others
- The shift is visible to colleagues, not just felt privately
- Now finds and voices her own preferences with ease
Reporting Manager – Ministry of Defence
Challenges: Working in a male-dominated environment where she’d experienced belittling and sexist behaviour, ‘Sue’ needed a Style Strategy that helped her walk into rooms, speak up, and be taken seriously without having to fight for it every time.
Results and wins:
- Found the confidence to speak up and put herself forward
- Earned a sideways promotion, now leading a project she suggested herself
- Headhunted for other roles since the programme
- Interviewed and secured a permanent position
- Noticed and respected more by colleagues and superiors
Head of CVM & Retention – Telecoms Industry
Challenges: Beckie had just stepped into a bigger, more visible role after a company restructure, but her wardrobe and confidence hadn’t caught up with her career, leaving her dreading the moments she most needed to shine.
Results and wins:
- Shops for fit, not size
- Builds her own outfits with confidence
- Discovered accessorising as a game-changer
- Gets noticed and complimented regularly
- Kinder to herself, inside and out
Lead Service Designer – Corporate Banking
Challenges: Stepping into a bigger leadership role, Lilian needed to close the gap between her genuine expertise and how instantly that authority read in rooms full of senior stakeholders, where she was sometimes assumed to be there to take notes rather than to lead.
Results and wins:
- Now recognised in meetings as the one leading, not note-taking
- Holds her own confidently with directors and executives
- Wardrobe works effortlessly, cutting daily decision fatigue
- Visibly shifted how colleagues and superiors perceive her
- Feels her style gives her “armour” and command in the room
Commercial Director – B2B Distributors and Wholesalers
Challenges: A Commercial Director and artist, caught between dressing for authority in a male-dominated industry and honouring the creative, expressive side that shows up in her art.
Results and wins:
- Rediscovered her love of bold colour and personal style, without second-guessing herself
- Learned practical styling techniques that elevate every outfit
- Built a black book of independent boutiques suited to her individuality
- Gained the confidence to shrug off unsolicited opinions and trust her own choices
- Colleagues and friends are noticing, and complimenting the change
Project Manager – Southampton
Challenges: Underestimated by senior colleagues in a male-dominated industry, and dressing to stay unnoticed rather than to reflect who she really was.
Results and wins:
- Confidence in her personal style: 8/10, up from feeling lost
- Offered a new role and put forward for promotion
- Recognised with internal awards, placed on a high-potential scheme
- Meets senior pushback with confidence instead of anxiety
- Dresses with authority and genuinely enjoys getting ready
“I took the full makeover package and it was worth every penny.”
Life-changing experience – truly! I took the full makeover package and it was worth every penny. Jo was extremely perceptive, calm and professional. I was completely at ease. This is not my usual experience with clothes shopping. I now feel confident and delighted about what I wear and what I buy because my fear of expensive mistakes has gone. Can’t thank you enough.
~ Adrienne Nemeth ~
“The whole experience has been amazing.”
I have worked with Jo for a year now, the whole experience has been amazing.
I lived in black and when she originally said it wasn’t a good colour for me I felt out of my comfort zone! I have embraced the warm colour tones and advice on which styles suit my body shape and learnt so much. It’s lovely when people comment on how well a colour suits me now. The shopping trips with Jo have been so helpful she is such a lovely warm kind person and makes you feel instantly at ease . Would highly recommend her services .
~ Becky B. ~
“Confidence matters and what your wear helps with that”
Fast forward 4 years, I’m still following Joana’s advice and continuing to build visibility. When I present to an audience, I thrive off the back of some amazing compliments on my style and presence. Confidence matters and what your wear helps with that just as much as your preparation. Thank you so much for your help Joana.
~ Carolina Nunes (Mental Health Solutions Expert) ~
“Corporate Lawyer ”
Working with you, Joana, has been an absolute game changer for me both professionally and personally. I came to you with a fairly refined wardrobe already, but I felt something was missing. You didn’t just fill in the gaps, you understood my style personality on a deep level and helped me elevate what I had to a completely new level.
From the very beginning, you created outfits that were not only stylish and bold, but also authentic and incredibly wearable. I am amazed at how seen I feel – you managed to translate my unspoken style goals into looks that give me confidence and presence, even in a rather conservative corporate environment.
Your guidance helped me embrace bolder looks in the professional environment, experiment more confidently, and finally feel 100% like myself. Whether it was about creating a capsule wardrobe, navigating themed events, or asking the right questions about details like hairstyle, glasses, or lip color, you are always thoughtful, responsive, and spot-on with your suggestions and the one time I wasn’t 100% convinced, you came back with a perfect suggestion.
Beyond the styling expertise, I’ve truly enjoyed every moment of working with you. It was so much fun and efficient at the same time! I’m constantly surprised (in the best way!) by the creativity and precision you bring to every outfit you put together. I’m already looking forward to continuing our collaboration and can’t wait to see what’s next.
Thank you!
~ Charlotte – Germany ~
“… And this is what personal styling sessions are all about”
I had an amazing experience visiting Joana for the colour and body shape analysis. Definitely was needed. “(…) my wardrobe was disorganized and overloaded with the stuff I didn’t wear yet I kept buying new things. Most of the times, the pieces I purchased were nearly identical to those I already owned. Joana helped me find my style identity. I have explored so many different shapes and gained an understanding of how I can combine them to compliment by body. It was surprising to discover that to build the capsule outfits, I already had many things in my collection. I just needed to add a couple of pieces. Now I have a wardrobe which consist of personalised outfits that are easy to pick and are versatile(…).
~ Kristine Krasovska ~
“ has saved me time, stress, and money”
Before working with Joana, my wardrobe felt cluttered and uninspiring—and with my demanding schedule, I didn’t have time to figure it out. I kept putting it off, assuming it would take more time than I had. In reality, this experience has saved me time, stress, and money. Joana helped me refine my style and bring order to my wardrobe, and that clarity has transformed how I show up. Whether I’m in meetings or speaking at conferences—often as one of the few women in the room—I now feel confident, polished, and fully aligned with the influence I want to project. My style reinforces my voice, and in my industry, that’s powerful. Joana has truly set the bar high. I felt supported, heard, and completely understood every step of the way.
~ D, Executive (Nuclear & Defence Engineering) ~
“Wish I'd known sooner”
My intro to Jo was through a competition where I was lucky enough to win a colour consultation….. little did I know this would open my eyes to a whole new way of looking at my wardrobe and how I would shop for clothes going forwards….. From understanding how colour can change the whole way I look and feel to what to look for when shopping. I have now worked with Jo for the last 12 months and I can honestly say my love of shopping has come back – this comes with a warning – I actually love it a bit too much again! My wardrobe has gone from far too much black to a mix of colour and items that can be mixed and matched – the options seem endless. I really cannot recommend enough, pick up the phone and book a session with Jo – I am convinced you will become hooked like I have – cannot believe I have reached the age of 50 and never knew of this service – wish I’d known sooner as I am sure my wardrobe would have been a lot different and money wasted on items often not worn could have been invested in Jo’s amazing service – THANK YOU SOOOOOO MUCH Jo it really has been an absolute joy learning from you & having you by my side on this journey xx
~ Melanie Griffins ~
“everyone needs STYLING YOU CONFIDENT in their lives”
I have been working with Jo for nearly a year and she has been spectacular in helping me find a love for clothes and shopping again , learning how to dress for my new body type, and how I don’t need a million items of clothing in my wardrobe to be diverse and stylish. Jo has helped my confidence by elevating my look and helping my personality shine through. I love my shopping trips with Jo, everyone needs STYLING YOU CONFIDENT in their lives!
~ Natasha L. ~
“Jo was very gentle with me encouraging me to see the very best in myself”
I am a full time working single mum to two daughters, having been in a highly toxic, controlling and abusive relationship,my self-esteem and sense of self-worth was non-existent. I was stuck in a rut of wearing comfy ‘mum’ clothes and I knew instinctively that what I was wearing was not helping me feel better about myself as I moved forward in my profession. Jo was so kind and gentle at our first meeting over coffee I had every confidence that the next stage would be an incredibly positive event. Jo brought practical items for my ‘new’ wardrobe as well as a small gift for me, she helped with hair, make up, outfits, praised my accessories and generally made me feel wonderful! I would 100% recommend STYLING YOU CONFIDENT. I have never regretted making that initial contact with Jo and seeing the whole process through.
~ Sarah B. ~