F.A.Qs

As a personal stylist and style coach, I help men and women dress confidently and align their wardrobes with their career goals. Explore the most frequently asked questions below to learn how I can support your style journey and elevate your professional image.

  • What services do you provide?

I specialise in style transformations, offering services that will help you confidently align your wardrobe with your career aspirations. My services include colour analysis, face/body shape assessment, style personality analysis, personal brand audit, in-depth wardrobe consultations as well as personal shopping experiences. I also provide virtual styling sessions to guide you through a transformative process. You can view my style services here.

  • Do you offer any payment plans?

Payment plans are accessible for the Style Transformation programs. In addition to the payment plans, I also provide payment links that allow you to use your debit/credit card or Paypal account.

  • How much should my budget be?

Investing in your style revamp isn’t about breaking the bank. It’s all about you and your preferences. After a thorough assessment of your current wardrobe and what you are trying to achieve, we’ll work together to prioritise where your budget will make the most impact.

My services prices vary depending on the level of support you require and the type of service you want to book. Because I pride myself on providing bespoke style advice, no two customer journeys will be the same. Every service/package is tailored to meet your needs, but to give you an estimate my hourly rate varies between £70-£90/hour for one-to-one styling sessions. Get in touch here to get an exact quote for what you are looking for.

I adapt the personal shopping locations according to where I feel we will be most successful in finding items to match your personal style identity and your budget. While shopping centres are perfect for the variety of shops on hand, I also shop in high street stand alone stores. Some of my locations include:


West Quay, Southampton
Gunwharf Quays, Portsmouth
Winchester High Street
Bicester Village, Oxford
Oxford street, London
Westfield, London

The duration of each session depends on what we are covering, but to give you an idea: on average, colour analysis and body shape assessments can last a minimum of 2 hours each.

Even though I am based in Southampton (Hampshire), I often travel further afield for my work. Where face-to-face sessions are not possible, I provide the same level of styling service online.

“ really made me feel valued & important”

I signed up with Jo after an excellent & informative presentation she gave at my workplace. I’m so glad I did – in such a short space of time she’s helped me identify how I want to portray myself, educated me on the colours that best suit me and really elevated my image. For the first time in ages I’ve been thinking about what I want and she has been instrumental in driving that shift. The personal shopping trip was so great, the attention to detail, personalisation & effort Jo puts in really made me feel valued & important. The impact she’s had on my confidence in the workplace is amazing – I am so looking forward to continuing my journey & learning even more tips and tricks. She is a genuine person and incredibly attentive, and so supportive and knowledgeable.
~ Sarah M. ~

“Joana goes above and beyond our scheduled sessions, always there when I need advice…”

Working with Joana over the past few months has been an absolute pleasure. Not only has she worked wonders on my wardrobe, but she has been key in boosting my confidence throughout the process. Joana’s expertise in helping me define my style and adding fantastic pieces to my wardrobe has been nothing short of incredible. With her help, I’ve discovered countless outfits that I never thought possible from my existing wardrobe.

What’s been a real game-changer is understanding my color palette – it’s like having a secret style weapon! Joana goes above and beyond our scheduled sessions, always there when I need advice, even if it’s just about choosing the perfect pair of boots. Joana, you’ve completely transformed not only my wardrobe but also my self-confidence.

I felt like your intentional approach to redefining my wardrobe has boosted my workplace confidence tenfold. From positive interactions with colleagues to an overall sense of assurance in my identity. Thank you for your invaluable advice.

~ Leigh-Ann A. ~

Are you ready to begin your style journey to confidence?

Book a Style Call