From overlooked to unforgettable with Personal Styling and Strategy
Start showing up powerfully with an effortless signature style to match your ambition.
Step into a look that speaks for itself
Feeling invisible in the workplace? Struggling to be seen or heard in a male-dominated industry? Can’t create a credible look that conveys the right message?
With me, you’ll define a signature look and style confidence that aligns with your ambition…whether you’re leading a team or aiming for that next promotion. Every part of my bespoke styling method is designed to create a fully authentic image that communicates your strengths and gets you seen and heard without saying a word!
“I took the full makeover package and it was worth every penny.”
Life-changing experience – truly! I took the full makeover package and it was worth every penny. Jo was extremely perceptive, calm and professional. I was completely at ease. This is not my usual experience with clothes shopping. I now feel confident and delighted about what I wear and what I buy because my fear of expensive mistakes has gone. Can’t thank you enough.
~ Adrienne Nemeth ~
Work with me
My all-inclusive, straightforward style packages deliver jaw-dropping results that get my clients stepping into boardrooms and meetings with a credible, authoritative look that commands respect every time.
Don’t waste another day feeling invisible when you deserve to be taken seriously.
The signature style strategy programme
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“she spent time getting to know me, to really understand what makes me tick”
I first started working with Joana at the beginning of the year and highly recommend her approach to styling and as a professional person. What I loved about her is the way she spent time getting to know me, to really understand what makes me tick and therefore what clothes, colours and styles I would feel most fabulous in. I have two sides to me- a board level executive during working hours and an bold colourful artistic painter at the weekend – I was struggling to find a style that worked for both and had been stuck not fulfilling either. Jo absolutely nailed it. We threw out most of my tired wardrobe and after a couple of shopping trips with Jo finding pieces I would never have dreamt of trying, and 4 friends peering through the cubicle curtains applauding excitedly each time, my style, colours and patterns are so me and I feel amazing. Do it! It’s worth it, I promise.
~ Emma H. CEO ~
“This wasn’t about clothes, it was about confidence, credibility, and finding myself”
Working with Joana has been genuinely life-changing. This wasn’t about clothes, it was about confidence, credibility, and finding myself again after a major life change. I now walk into boardrooms, deliver tough sessions, and speak to large audiences knowing I’m being taken seriously. The impact on how I show up has been profound. Maybe most importantly those who love me and know me best have seen the positive transformation. I could not recommend Joana more highly!
~ Kate Sturgess – Managing Director ~
Meet the styling you confident founder
Over the years, I’ve worked with ambitious leaders in demanding fields, all seeking to be seen, heard and recognised for their potential! Traditional personal styling fell short of addressing the mindset shifts needed to create an authoritative, powerful presence, so as a certified Style Coach™, I developed my own unique formula that blends personal styling with life coaching and Visual Communication to help you step into your potential with confidence and gain the recognition you deserve.