From overlooked to unforgettable with Personal Styling and Strategy

Start showing up powerfully with an effortless signature style to match your ambition.

Step into a look that speaks for itself

Feeling invisible in the workplace? Struggling to be seen or heard in a male-dominated industry? Can’t create a credible look that conveys the right message?

With me, you’ll define a signature look and style confidence that aligns with your ambition…whether you’re leading a team or aiming for that next promotion. Every part of my bespoke styling method is designed to create a fully authentic image that communicates your strengths and gets you seen and heard without saying a word!

My all-inclusive, straightforward style packages deliver jaw-dropping results that get my clients stepping into boardrooms and meetings with a credible, authoritative look that commands respect every time.

Don’t waste another day feeling invisible when you deserve to be taken seriously. 

Book your discovery call

“I took the full makeover package and it was worth every penny.”

Life-changing experience – truly! I took the full makeover package and it was worth every penny. Jo was extremely perceptive, calm and professional. I was completely at ease. This is not my usual experience with clothes shopping. I now feel confident and delighted about what I wear and what I buy because my fear of expensive mistakes has gone. Can’t thank you enough.

~ Adrienne Nemeth ~

Work with me

“she spent time getting to know me, to really understand what makes me tick”

I first started working with Joana at the beginning of the year and highly recommend her approach to styling and as a professional person. What I loved about her is the way she spent time getting to know me, to really understand what makes me tick and therefore what clothes, colours and styles I would feel most fabulous in. I have two sides to me- a board level executive during working hours and an bold colourful artistic painter at the weekend – I was struggling to find a style that worked for both and had been stuck not fulfilling either. Jo absolutely nailed it. We threw out most of my tired wardrobe and after a couple of shopping trips with Jo finding pieces I would never have dreamt of trying, and 4 friends peering through the cubicle curtains applauding excitedly each time, my style, colours and patterns are so me and I feel amazing. Do it! It’s worth it, I promise.

~ Emma H. CEO ~

“ really made me feel valued & important”

I signed up with Jo after an excellent & informative presentation she gave at my workplace. I’m so glad I did – in such a short space of time she’s helped me identify how I want to portray myself, educated me on the colours that best suit me and really elevated my image. For the first time in ages I’ve been thinking about what I want and she has been instrumental in driving that shift. The personal shopping trip was so great, the attention to detail, personalisation & effort Jo puts in really made me feel valued & important. The impact she’s had on my confidence in the workplace is amazing – I am so looking forward to continuing my journey & learning even more tips and tricks. She is a genuine person and incredibly attentive, and so supportive and knowledgeable.
~ Sarah, Site Manager (Oil & Gas Industry) ~

Meet the styling you confident founder

Over the years, I’ve worked with ambitious leaders in demanding fields, all seeking to be seen, heard and recognised for their potential! Traditional personal styling fell short of addressing the mindset shifts needed to create an authoritative, powerful presence, so as a certified Style Coach™, I developed my own unique formula that blends personal styling with life coaching and Visual Communication  to help you step into your potential with confidence and gain the recognition you deserve. Meet Joana

Ready to feel powerful in your own personal style?

Book your discovery call